At Backcountry Access, our mission is to save lives, not just pump products. As a leader in our industry, we need to be responsible about sending people into the backcountry. They need to be equipped not just with products, but with education. That’s why we’ve invested so much in research and education.
We pride ourselves on being the “knowledge leaders” of our industry. A visit to our research page shows that we’ve been doing our homework. Developing products and saving lives must be grounded in research and reality. You’ll see that, like our products, our research challenges conventional wisdom about such issues as avalanche statistics, receive range, shoveling, and multiple burials.
When we talk about “fresh tracks” and “fresh ideas,” we’re not just talking about skiing powder and developing products. We’re talking about our whole approach to snow safety, rooted in thorough research and placed in proper context with even more important things like education and knowledge.
Premium Merino Wool clothing in sport specific designs. Get the info on how this clothing can work for ewe.
Icebreaker, like many great things, started by accident.
In 1994, an American girlfriend introduced me to a merino wool farmer she had stayed with as she backpacked around New Zealand.
Brian Brakenridge lived on an isolated island in Marlborough with his family and 8,000 sheep. He had developed some prototype thermal underwear made from 100% pure New Zealand merino wool.
He threw me a piece of this extraordinary....Read the rest of the icebreaker story