"It's a bit like hunting for unicorns or something like it. I literally take thousands of shots and there's only going to be a handful that really spark and say... 'This is what it means to be powder skiing.'"
Those are the words of professional ski action photographer Geoff Holman talking about getting that trophy shot. I was able to spend a few days watching Geoff work his photo magic on a catskiing trip to Keefer Lake Lodge last January.
Geoff and his brother, John, grew up skiing at Big White Ski Resort just outside Kelowna, British Columbia. Through skiing, they met a couple of other die-hard skiers, Todd Avison and Adam Benson, who had the same passion for skiing as they did. For many years this group of four could be found ripping up the runs and backcountry around Big White. Their backgrounds and passion for skiing inspired them to start a side business, Catskiing Canada, which caters to the marketing and promotion of catskiing in Canada.
Todd's background is in marketing and web development; now mix in Geoff's profession of photography, and you have a recipe for creating web content, branding and marketing assets for ski-related clientele. Together this group of four creates and captures some mind-blowing ski imagery that is highly utilized and recognized in the snowsports world via websites, print and social media platforms.
"It's pretty cool because Catskiing Canada kind of ties in really well with what we do. This is 100 percent a dream job for me," Todd says with a big smile.